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Week 10: Extreme Promotional Materials – Social Media Plan

Social media has given people and their businesses an advantage they would have never thought possible years ago. Making connections, relationships, and business ventures much easier through Twitter, Facebook, and other social networking sites of the like. In this day and age, it would almost be foolish to not have your business take part in social media. There’s more to it than that, however… One must know how to approach social networking – they must have a plan so they can understand the causes, the ramifications, and the results they will later see from their usage.

How and Why

Extreme Promotional Materials would benefit greatly from generating a social media plan because they are all about promotion. They use their business to promote schools, teams, even other businesses; therefore the use of promotion on Twitter, Facebook, Youtube, etc. is a valuable opportunity of which to take advantage. This business would require knowledge on how they wish to be seen by the social media audience: the tone they wish to portray, the information they want to release, how they would communicate feedback, comment, questions, etc. It is very important for a brand like Extreme Promotional Materials to develop a social media plan because it would not only help them promote themselves, but also who they are promoting – thus achieving loyal customers.

Missions, Visions, Goals

Extreme Promotional Materials is a brand that is all about promotion. Just like any other business, their main goal is to achieve returning customers; to create a name for themselves that shows the public how reliable and customer-friendly they are. They hope to one day be the biggest business in their respective field; just as MacDonald’s for fast food, and American Eagle for clothing. They believe social media tools will help carry them along towards accomplishing their goals by getting their name into the public and showing their demographic what they have to offer.

Key Messages

Extreme Promotional Materials wants their audience to know that they provide fast, effective service. If you need a jersey with your school’s logo by a certain date, they will do everything within their power to ensure you have the perfect product as soon as you need it. They’re dedicated to customer service and through social media, they plan to convey their devotion and understanding by answering tweets, Facebook comments, and other methods of social communication. They plan to use their Facebook page as a gallery functionality, showing their customers what they’re offering in terms of products and services.

Target Audiences

While this business typically serves schools and league teams, they are always looking to expand their outreach. They don’t cater to a specific group, however, as most of their customers seem to be teams of some sort, their social media plan must follow that demographic. If they are trying to reach to schools, Twitter would be a useful tool, as most schools are now expanding their curriculum to take Twitter into consideration. This means more students will be effectively using Twitter.

As of the past few years, different businesses have been getting into Twitter as well. This means businesses that require the promotion service that Extreme Promotional Materials has to offer will know of their products through promotion via tweeting/retweeting, Facebook ads, Youtube clips, etc. A social media plan in this instance will greatly benefit this business because it will expand their publicity quicker than basic word-of-mouth.

Social Media Tools

Twitter (demo: businesses, students)

– Basic updates on what the company is doing

– Twitpics of recent products and cool merchandise

– A method to communicate with customers and briefly answer questions.

Facebook (demo: businesses, students)

– A place to really try and sell products; showing galleries of what the company offers its customers.

– Allows users to give helpful feedback on certain products

– Contests and games to win prizes,

– A method to communicate with customers to answer their questions to a greater extent.

Youtube – As used by a single person representing  Extreme Promotional Materials (demo: students, teenagers)

– Advertise products in a more creative fashion

– Personal blog to update audience and create one-on-one conversation with customers

– Allows users to give feedback via video comments and create video replies that help customers expand on their feedback

Social Media Engagement Strategy

On Twitter, the outreach will be mostly towards students and people on league teams. Those customers require logo’d equipment and will go to Extreme Promotional Materials when they need a certain product. With this knowledge, the tone will have to be lighthearted, to keep them entertained. Posting frequency will be a few posts ever few hours, as to not bombard them with useless updates, but at the same time make sure they are aware of new products and deals when they become available. This will help accomplish their goals by keeping updated with customers and accepting helpful feedback in real-time, never missing a moment’s time.

Through Facebook, the outreach will be broad – as Facebook has now reached out to a demographic of many different age groups and people. It will be a general tool used to promote products, services, contests, and deals as they happen. Posting frequency will be once or twice a day to keep a steady rate on updates, and a new post when an exciting deal becomes available. This will achieve the company’s goal in customer satisfaction by showing their audience everything they should know about their company, without any hidden ulterior motives.

On Youtube, there will be one or two people creating a personal vlog that will keep a steady update rate in order to draw attention to advertising. The vlog will keep a positive, upbeat tone to attract more customers, and keep original customers coming back to update themselves on what is happening in Extreme Promotional Materials. This will achieve their goal in customer satisfaction by keeping up with one-on-one communication, giving the customer a rewarding and genuine feeling that the representatives of the company truly care about their customers.

All in all, a social media plan is crucial in any business’ all-over plan of success. With social media being a current phenomenon, it would only make sense for every business to take part. By creating a social media plan, a business is able to know what to do, when to do it, and how to do it. They can be one step ahead of the game at all times, without missing a beat. Using networks such as Twitter, Facebook, and Youtube (among the most popular and with the largest demographics), every step a business takes counts greatly in the larger picture, therefore knowing what move you’re going to make next is absolutely critical.

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Week 7: Business + Social Media = Fun.

I find the most effective way to really create something interesting for the consumer is to think like the consumer. I believe the lines “from a business perspective” and “from a customer perspective” should go hand-in-hand. Almost like a “by the people, for the people”. So if I were to create a tactic to promote my business using social media, I would want to put myself in the customer’s shoes.

First off, I would stay away from Facebook in the long run. That’s not to say I wouldn’t create a page for my business, but I wouldn’t want to use it as thoroughly as I would other social media sites – simply because I find Facebook too busy. From my own perspective, I look at my newsfeed on Facebook and I see all these ads for other businesses and products and I just do not care. Those ads don’t affect me, or at least they don’t affect me consciously. I just feel like spending time and money on Facebook would be somewhat of a waste.

I would definitely use Twitter. Maybe that’s slightly bias because of my incredible love for Twitter – but it’s my business, my rules. I feel as though Twitter is much more direct, it’s just a couple of sentences to update you quickly and to the point. Sweet and simple. I feel like it’s much easier to interact with your followers when using Twitter, and that really makes a difference when gathering customers. In all reality, I would only want to use Twitter to interact and talk to our customers because it is the most effective, and easiest way to do so. Occasional updates and simple conversation seems to be what Twitter is best for.

A good example of this is D&Q (yes, I’m bringing it up again) and how they said “Tom will tell 19 egg jokes if 19 more people follow us today”, and proceeded with “As oeuf I didn’t have plenty to do already.” and “Omelet you in on a little secret, I only have two egg jokes.” which I found hilarious… After a while, I saw this:

I was laughing every tweet I saw… and it worked! They got their followers.

Other than using Twitter to interact easily with followers, a really good method of promoting your business would definitely be Youtube. There’s no way around it – it’s popular, it’s interactive, it’s easy to use. It’s so much fun when you know what you’re doing, there’s no denying the potency of Youtube. When I say interactive, I’m referring to the cool mazes that some Youtube users set up for their fans. For example, WheezyWaiter (one of my favorite Youtubers) created this interactive game through his videos, as a lot of popular Youtubers do.

He creates a story and let’s the viewer choose what happens in the story through a series of links posted on the video itself. Each link is connected to a different video that he has recorded which has a different outcome each time. I find it’s ideas like these that really get the viewer involved and help generate more fans.

I feel as though ideas like this would be very useful for a business, to show its customers how they are interested in entertaining them, and not just taking their money. This could be a really interesting approach to attracting people to your products. If it were me creating the video, I would create a storyline that depicts the customer trying to pick out one of our products, and give links to a handful of different ones – each link would bring them to a video generated by us showing how happy they would be if they purchased said product. How cool… someone should actually do that.

All in all, I definitely believe that Twitter and Youtube would be my top picks if I were the means behind promoting a business. They interact with their fans/customers/followers, they make it fun and amusing so you’re not just getting “BUY THIS THING” shoved in your face all the time, and they’re user friendly – making life much simpler for everyone. It just seems like a no-brainer to me… As a consumer, I want to see that the business I am giving my money to is able to have fun with their work. What’s more fun than games and jokes? Nothing. That’s what.

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