When I think of pet stores, I think of walking into a building and seeing bags upon bags of animal food, chew toys, ropes, fish tanks, everything that a pet-owner needs to care properly for their little friend. I also imagine a back room with windows so customers could look in and see the small cats and dogs jumping around, excited to see a new person. When I think of this fictional store, Pet Pawsitive, I believe it to be nothing different than my original thoughts.
The back room is filled with cages with cats and dogs, taking their well-deserved afternoon naps. None of these animals are for sale, but simply being cared for and trained by professionals. The shelves are filled with organic animal foods, shampoos, and treats to ensure the owners that their pets are being properly fed. No one has to worry about leaving their pet there because of such high appraisals from higher-end pet stores. This is truly the ideal place to bring your animals.
To visually promote this business, you must consider all the factors that are involved with getting the attention of the common customer. You must attack all senses – smell, touch, sight, sound. Given the fact that this is an online video promotion, we’ll have to work with what we’re given… meaning no smelling, or touching… I don’t think we’re that technologically advanced. It only makes sense to keep your audience in mind – who are you trying to sell to? What do they want to see? Well, as a consumer myself, I like to see happy animals. I want to see professionals doing their job right, and having a good time doing it. If I see a video where my dog is jumping around and having the time of his life, I will definitely take that business into consideration. Let’s just take a glance at this video:
When I saw this video, I could not stop laughing. It made me really appreciate how much thought and effort went into making it. It was especially the lady that said “You know I can’t run in heels, Chevaun, come back!” Too funny. I would probably make a video exactly like this one. Something the consumer can relate to, laugh at, and enjoy watching. Make it super playful, with bright colors and happy music… Giving them the information they need – hours of operation, activities, programs offered, all while keeping it light-hearted and fun. I also think it’d be a pretty neat idea to show behind-the-scenes clips of trying to make the commercial – just to show how difficult it is to work with animals sometimes. I believe that would really help the audience connect with the business because every pet owner knows how tedious and repetitive you need to be when training your pet.
When promoting your business, you always need to keep the consumer in mind. Chances are, if you’re a pet-owner, you like to have fun, because that’s what pets are – they’re fun. So it only makes sense to create something that gives them the equally pleasant feeling of happiness that they feel when they’re playing with their pet. You want to connect with them on an emotional level and show them that you’re not alone in caring for your pet. For business like Pet Pawsitive, I believe it is crucial to connect with your audience and show them how you know exactly what it’s like to deal with animals, and how well you work with them.