Week 4: @Zune

I had a really difficult time deciding what brand to write about in this blog post. I couldn’t figure out if it was easier to find one that used their Twitter account well, or poorly. I mean, on one hand, what’s to say one brand is using it well and another isn’t? Isn’t their Twitter tailored to a specific group of people? As to say that Toms will be tweeting towards the fashion audience, unlike McDonald’s which will tweet towards those who like fast food. I find it really depends on the viewer.

I looked up companies like Calvin Klein and H&M, but their Twitters were so boring – just constant “Hey, check out this new thing we have!” and “Guess who wore our product! @LadyGaga.” I mean, come on… Am I supposed to care that Lady Gaga wore your perfume? I don’t even like Lady Gaga.

That’s what really threw me off with these accounts; they were updating maybe two or three times a day, but each tweet was This person wears CK In 2 U, you should buy it! But that was it. Don’t get me wrong, CK In 2 U smells absolutely delicious and I would buy it in a heartbeat but let’s face it – Calvin Klein, you are very expensive.

So what was the final verdict? After endless searching to find a company’s Twitter that had substance, I found Zune. I’m a big Zune user, I used to use iPods but I wanted something new – something fresh, you know? And that’s what Microsoft did for me. They gave me a completely new product that was refreshing and easy to use. I absolutely love it and I don’t think I’d ever go back to an iPod. With this in mind, I visited their Twitter…

They update a couple times a day, which is a positive for me. I love Zune, but I don’t care to see their tweets in floods through my twitterfeed. The majority of their updates are “Check out the new album from #Greenday! #Uno is number one” and other cute things like that. On occasion, when there’s a trending topic (for example, when The Avengers came out on DVD), they’ll ask “Who’s your favorite Avenger?!” and retweet the replies they get. I think that’s pretty cool because who doesn’t want to get retweeted by a big important brand with almost 56,000 followers?

I looked through their tweets and I couldn’t find much when it came to engaging with their customers. That was a bit of a letdown; but I think a product like Zune doesn’t exactly need constant interaction with their customers. In reality, they seem to be using their Twitter pretty well. If you go to their profile page, you’ll see they’re following around 40,000 people, meaning they probably follow back pretty often. All in all, not too shabby. After reading their page, I feel more informed on new music. That’s pretty cool.

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Week 3: DandQ blogs almost as much as I do

In my last post I briefly touched on how much I love Drawn and Quarterly (linked to the blog itself), which is a Montreal-based graphic novel publishing company. I remember I dated this really weird indie guy who was into reading nothing but graphic novels – if they weren’t graphic, he didn’t even touch them. He took about 50 different comics off of his external hard-drive and put them on my computer. For the longest time I didn’t even look at them; I had 100 Bullets, the entire Scott Pilgrim collection, Joker, All-Star Superman, and so many more to read. One day I was shuffling through my collection and I saw a something called Optic Nerve, so I opened it, not really sure what to expect. The art was so unlike anything I had seen before, so I immediately fell in love with it. I began reading through and discovered how odd the content was as well. This curiosity sparked more curiosity – which then lead me to the Drawn and Quarterly website. Seriously, some of the stuff I checked out was so incredibly bizarre, I just couldn’t stop reading.

I got into artists such as Chester Brown, who wrote Ed the Happy Clown (legitimately the weirdest comic I’ve ever laid eyes on – not even a slight exaggeration). My favorite, however, remains to be Adrian Tomine, who wrote the Optic Nerve novels. As you can probably tell by now, Drawn and Quarterly is my heart and soul. Naturally, I’m always on their site looking at the new novels that are coming out from my favorite artists. I occasionally read their blog as well. Their latest post pertains to a trip they took to SPX; it’s a very long post – not word wise, but physically long because of all the photos they took. I really enjoyed reading this because of how visual it was. It really made me wish I could have been there, mostly because it would give me the opportunity to absolutely flush out their inventory (I’m dying for some hard copies of their novels).

Now upon looking further, I discovered they don’t have an option for commenting on their posts. You can e-mail them about the things they say, but still not quite as interactive. I was fishing through all their most recent posts, which have been from the past week – I find that pretty cool that they keep up to date with what’s happening with them. I always like to be in the know, you know? I find that’s pretty crucial to keep your business up and running, as well – if you’re not updating enough, I’m going to get bored with your blog. Eventually I’ll stop checking up, and I could miss a few important things. But that’s not to say that a business should update every hour of every day. If you’re flooding my inbox with pointless updates that don’t really matter to me, I’m going to get pretty angry. D&Q, however, updates just right. I’m impressed.

All in all, I give it a 9.6/10. I took away .4 because of the inability to comment on blog posts. But hey, my opinion’s a little biased.

The ending to Summer Blonde. One of my favorites by far.

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Week 2: A perspective on social media

I’ve always believed social media has been a crucial aspect of the business world; of the world in general, really. How easily one person can communicate with another and develop personal or professional relationships. Since realizing the computer in my room actually had an internet connection, I almost never left my room. That sounds kind of anti-social, but the reality of the matter is I was immediately sucked into the social media world. I joined Facebook in 2007 and Twitter in 2009. I was on MySpace (but who uses MySpace anymore?), MyYearbook, LinkedIn, Flickr, StumbleUpon, Youtube, Tumblr, you name it – I was signed up. I could not get enough of the internet.

I’ll be honest here; I signed up for a lot of these social networking sites but very seldom did I actually use them. When I first signed up for Tumblr, LinkedIn, and Flickr, I saw no use for them. I just wanted my name to come up when someone googled “Lindsay Forrester”. Major success! I tried many different times to create a blog but I never felt like it was much use, because who really cares what I have to say? I wasn’t much into reaching into the depths of my soul and mind to pull out something majorly profound and moving; that wasn’t me. The same reason applies to why I didn’t start a vlog, although watching Shane Dawson and Mitchell Davis do it made it seem like such fun. It did help me realize, however, that the internet is a powerful tool. It can be used for such a variety of purposes, some abused (if I could refer to the “Rebecca Black” incident…), and some that remain unused. In a business perspective, I find social networking absolutely essential. They always say “it’s not about what you know, it’s about who you know”, and that seems to be very prevalent in the business world. It seems the people that make connections are the ones that make it further in their respective career path. For example, one day I was reading through all my Drawn and Quarterly comics and I felt a tweet about how much I love D&Q was in order. I tweeted “I would die to work for Drawn and Quarterly”, and later that day, they tweeted back “That’s the kind of loyalty we’re looking for! Hired!” I find it’s the simple things like this that make a huge difference in the long run. I’ve never loved D&Q more.

Social media is always changing. I plan to change with it. You know those people that complain about the new Facebook layout, or the new Tumblr dashboard?… it’s those people that irritate me the most. In all honesty, I used to complain a lot about the new Facebook layout from years ago. I’d join the groups titled “Bring back the old layout!” and discuss my clearly shared hatred on the page’s wall. It wasn’t until I realized that my hate messages and complaints were most definitely not going to bring back the old layout that I decided to not only accept, but also enjoy the changes. Since joining Facebook and Twitter and their continuously changing themes and interfaces, it has taught me to change – even in my personal life. I find that’s essential in your personal and professional world. Business and social media are always changing, and what better training is there than the internet?

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